Read this article if you are a member of an accounting/finance department or executive team and want to ensure your accounting firm is keeping pace with the latest Artificial Intelligence (AI) and automation technologies.
The accounting profession is undergoing one of the most significant transformations in its history. Advances in AI, automation, data analytics, and enhanced cloud-based platforms are reshaping not only how accounting work is performed, but also the value that CPAs deliver to their clients. The critical question is no longer whether technology is changing accounting—but whether your CPA is continuing to invest in education, innovation, and forward-thinking strategies to keep pace. This article outlines key questions you need to ask your CPA firm about AI and automation.
1. How are you responsibly adopting new technologies to keep pace with your clients?
It's no longer optional for a CPA firm to merely stay attuned to emerging technologies—it is essential. Adopting innovative solutions allows a firm to operate more efficiently. More importantly, it enables a CPA firm to deliver timely compliance, deeper insight, and proactive advisory services that help clients make faster, better-informed decisions.
Is your CPA firm doing the following on an ongoing basis?:
- Evaluating new and emerging technologies
- Enhancing internal processes through automation and optimization
- Training its professionals and educating clients
- Ensuring technology is adopted responsibly, securely, and with purpose
You want a firm that is positioned to not only adapt to change, but to lead you through it. This requires a commitment to investing in digital transformation, supporting continuous learning for team members, and strengthening innovation governance.
2. How are you using automation and AI to improve speed, accuracy, and insight?
The accounting profession is rapidly evolving due to technologies such as AI, intelligent automation, advanced analytics, and integrated digital platforms.
"What if you could close your books in a day instead of weeks due to innovation?" —David Stone, BerryDunn Senior Manager
Let’s say innovation enables you to close your books in a day instead of weeks. Can your CPA firm keep up while also delivering compliance services faster and providing elevated, forward-looking insight?
“Technology alone doesn’t improve speed or accuracy—people do,” said Dan Bednarski, BerryDunn Senior Manager. “Automation and AI are only effective when professionals are trained to use them thoughtfully and responsibly. Without proper education, these tools are simply underutilized software."
3. How does technology enhance your compliance services beyond meeting deadlines?
Automation and integrated systems improve accuracy by reducing manual data entry, while analytics help identify anomalies and risks earlier in the process. Standardized digital workflows strengthen consistency and documentation, and real-time access to data enables more proactive planning and issue resolution.
4. How are your professionals embracing change and new technologies in a rapidly evolving profession?
Confirm that innovation is a core part of your CPA firm’s culture. When it is intentionally integrated in the daily lives of team members, it gives them the ability to explore how technology like AI can improve workflows, processes, and more.
“For technology to have real impact, innovation has to be embedded in everyday work—not treated as a side initiative,” said Marc Scribi, BerryDunn Manager.
This type of culture promotes openness to change and exploration.
“When professionals are given the time and support to explore how tools like AI can improve workflows and processes, it encourages curiosity, strengthens judgment, and drives meaningful efficiency,” noted Danielle Bedard, BerryDunn Senior Manager.
Ultimately, a commitment to innovation ensures that technology enhances professional judgment, strengthens quality, and elevates the client experience.
Preparing for the next five years—and beyond
Five years ago, the accounting profession looked vastly different than it does today. Cloud adoption was still gaining momentum, automation was limited, and artificial intelligence had yet to make a meaningful impact on day-to-day accounting operations. What will it look like five years from now?
BerryDunn can help
If you are looking for a CPA firm that views innovation as a strategic differentiator, not simply a tool for efficiency, reach out. Learn more about our team and services.
The BerryDunn Assurance, Tax, & Advisory Team’s Innovation Solutions Committee is dedicated to exploring, evaluating, and implementing new technologies and innovative solutions to enhance the audit, tax, and advisory processes. The committee’s mission is to support excellent client service, maximize productivity through technology, and implement processes and procedures that align with overall firm goals and resources. This includes integrating the tax and advisory teams within the innovation focus and renaming the committee to reflect this broader scope.
David Stone, Marc Scribi, Danielle Bedard, and Dan Bednarski contributed to this article and are members of the committee.