Read this if you are in management, the C-suite, or on the board of an organization and interested in ESG.
Don’t you just love a good acronym? This one—ESG—has been getting a lot of attention, and for good reason. Increasingly, surveys and research show that organizations who successfully integrate Environmental, Social, and Governance (ESG) into their business strategy and practices experience better returns on investment, higher employee engagement and retention rates, and increased loyalty among their customers and stakeholders. Whether you are new to the concept, consider yourself an expert, or find yourself somewhere in between, rest assured you are in good company! In this article, we’ll review some quick basics on ESG, share what you need to know about ESG, and provide guidance on how to make the most of your ESG initiatives.
ESG meaning: What ESG is and why it matters
Think of ESG as an umbrella—an overarching framework for understanding an organization’s impact, risks, and opportunities in each of the three main areas. Conceptualized in the mid-2000s, ESG was intended to shine a light on businesses engaged in environmental, social, and governance practices that investors increasingly wanted to support.
Considerations in each of the three main areas include, but are not limited to:
- Environmental—focuses on an organization’s impact on the planet, including energy use and emissions, climate risk, land protection, and water use
- Social—focuses on the ways organizations treat people, including diversity, equity, and inclusion policies, health and safety, data privacy, and well-being
- Governance—focuses on the structural components of an organization that impact decision-making and oversight, including policies, procedures, controls, leadership diversity, executive compensation, and ethics
ESG investing trends
ESG has come into sharper focus over the past few years as investors and consumers increasingly want to buy stock in, financially support, and conduct business with organizations who are making positive differences in these areas. Globally, “green investing” has grown over 100 times in the past 10 years from $5.2 billion in 2012 to over $540 billion in 2021.
While trends in green investing are a good way to gauge interest in and demand for ESG-forward efforts, there is also a growing body of research suggesting that organizations that are genuine and transparent in these areas are often more successful than their counterparts. Surveys also show the increased importance of ESG in consumer behavior, suggesting that ESG is one of the key drivers for younger generations in their decisions not only about investments, purchases, and donations of time and money, but also where and for whom they want to work.
ESG strategy: Questions to consider when getting started
Those who understand ESG know how important it is for organizations to start discussions around it. If you’re getting started, consider these questions:
- Who are the stakeholders of my organization and how does ESG impact them?
- How does our mission tie into our communities, both locally and further afield?
- Do we need to report on our ESG initiatives now? In the future?
ESG is broad. Chances are good you’ll discover key aspects of your professional life are touched by ESG already—maybe without you having realized it. As you continue to explore what ESG means to your organization and stakeholders, consider these additional questions:
- What are we already doing in the organization that falls within the ESG framework?
- Do we have sufficient insight into ESG-related initiatives across the organization?
- Are these initiatives, policies, and activities aligned with our overall ESG strategy?
- Do we have any gaps in ESG? Are there areas we want to develop further?
How to advance ESG at your organization
For many organizations, ESG is quickly becoming a business imperative. Not only because of the growing number of investors, customers, employees, business partners, and other stakeholders who want to engage with organizations who align with their values, but also because of the body of new reporting and regulatory requirements currently under development.
As ESG has so many areas to explore, it can be an overwhelming endeavor to tackle. How much or how little you want to invest in ESG is a complex decision. For this reason, successful ESG programs are most often those with direct leadership support, borne from an intentional strategy that connects to business goals.
There is no single point of entry to begin your organization’s ESG journey. While one organization may have ESG in their cultural DNA, another may begin by disclosing their energy ratings because a significant business partner or prospect requires it. Another company may begin with formal reporting, and then realize they need a unifying strategy to help measure their progress and evolve their approach as needed.
If you are just starting out, stalled in your progress, or need support for more advanced initiatives, our team of professionals can help you assess, strategize, prioritize, and progress your ESG program. Please don’t hesitate to contact us to ask questions and discuss your specific situation. Your BerryDunn team is here to help.
For further exploration: ESG content and resources