Read this if you are a construction or architecture and engineering firm looking at ESG initiatives at your organization.
Environmental, Social, and Governance (ESG) is an ever-growing topic that may have a significant impact on the future growth and sustainability of your company. Beyond the awareness of ESG, the key question is, “Why should I care?” While there are a multitude of answers to this question, there is one answer that can propel your business forward to outpace your competitors and create value.
ESG initiatives for construction, engineering, and architectural firms can be broken down into four separate value creation opportunities: growth through competitive bidding, cost-reduction, investment optimization, and cultural enhancement. Here we look at the benefits of each that your company can leverage to improve your competitive advantage.
Growth through competitive bidding
According to recent data, the construction industry accounts for nearly half of total CO2 annual global emissions, including 27% from building operations, 10% in building materials and construction, and 10% in other construction activities. Combined with the US goal of net-zero emissions by 2050 set by the White House, there is a heightened focus on environmentally sustainable construction. As reduced emissions goals evolve at the state and local government level, there are increased opportunities for ESG-focused companies to expand into new geographic markets and continue to grow in existing ones. Particularly for government-driven projects, there has been increased screening of contractors for their prior and current sustainability performance. By improving your ESG profile, you may be able to get more government projects moving forward.
Cost-reduction
When it comes to cost-reduction, ESG initiatives are often thought of in a negative light. Through a strong ESG program, there are a multitude of cost-saving opportunities. Operational costs can be reduced by implementing ESG initiatives that promote reduced water and energy consumption. Some key cost-saving opportunities for contractors, architects, and engineers may lie in the Social (behavior around people, political and social issues) and Governance (corporate behavior, including compensation and profits) pillars of ESG. Cultural enhancement is linked to reduced employee turnover, which can increase productivity and reduce labor and overhead costs. A strong ESG approach also lowers the risk of regulatory and legal intervention, which can reduce costs by eliminating project delays and mitigate risk of liability.
Investment optimization
Shifting focus to employ an ESG-conscious approach could help minimize exposure to long-term investment risk due to environmental and sustainability concerns. While there are certainly upfront costs when implementing an ESG strategy, failure to act or explore now may eventually result in even greater expense in the future. Regulatory frameworks are in the process of being created that will ban or limit the use of certain building products. The cost of removing banned products and installing eco-friendly ones in the future will likely exceed the cost of using eco-friendly products today. ESG is a forward-thinking process that requires some up-front cost and effort that most believe will pay in dividends in the future.
Cultural enhancement
ESG-conscious companies can attract and retain talent, improve employee morale and motivation, improve productivity, and lower costs. ESG components in the workforce can range from health and safety precautions on job sites to well-being initiatives and staff learning and development programs. Studies show that the Millennial and Gen Z generations place a larger importance on a company’s ESG program than former generations. These two generations will overwhelmingly account for the majority of the workforce in the next five to 10 years. ESG programs that place a focus on employee well-being are beneficial for the employee, employer, and in turn the environment.
Implementing a strong ESG approach doesn’t happen all at once. By making small inroads in some of the areas mentioned above, you can better position your company for success in the future and take advantage of the many opportunities ESG may provide.
If you have questions about ESG or have a question about your specific situation, please contact our construction team. We’re here to help you find and navigate new opportunities.