When I started my career at BerryDunn, a mentor of mine gave me a piece of advice that has stuck with me: “It’s very hard to manage what you cannot measure.” Measures that can be quantified and used to analyze business performance—metrics—are critical tools for companies to evaluate performance, allocate resources, make decisions, and align efforts of the company to goals.
Metrics are often the foundation for many of our recommendations. In a recent engagement, we worked with a commercial manufacturer with limited access to outside capital to evaluate the company’s performance and make recommendations to improve financial results. In this case, the metrics we focused on were related to profitability, comparing our client’s business performance against industry peers.
Profitability metrics are just one type of metric that is important for manufacturing companies to track. Metrics span various categories, with each serving a distinct purpose, such as improving customer satisfaction, improving quality, reducing inventory, ensuring compliance, increasing innovation, increasing profitability, or enhancing efficiency. While some metrics hold universal significance across industries, others are tailored to specific industries. In the case of manufacturing companies, given the precise and complex nature of their operations, there are specific metrics that are important to consider. As you evaluate what metrics matter most to you and align with your larger goals and objectives, we have provided you an example for each of these categories that you may want to consider:
Customer satisfaction metrics: Lead time quantifies the duration of time it takes to complete a process from initiation to completion. For manufacturers, this metric typically measures the time it takes to create a product and get it delivered to a customer. Computing lead time is critical for manufacturers as it contributes to improving operational efficiency, managing costs, and enhancing customer satisfaction.
Manufacturing quality metrics: Yield indicates the percentage of products that are produced accurately during the initial run through the manufacturing process without ending up as scrap or requiring rework. This calculation aids the company in assessing its efficiency, specifically by identifying stages in the manufacturing process that are prone to scrap and rework. This knowledge contributes to saving time and resources.
Inventory metrics: Inventory turnover reflects the number of times a company turns over its inventory relative to cost of goods sold within a specific period. It serves as a metric to compute the average number of days it takes to sell its inventory. Inventory turnover functions as an efficiency gauge for companies to assess how effectively they are using their inventory. This insight aids in better decision-making on purchasing and pricing strategies as well as manufacturing processes.
Compliance metrics: Reportable Health and Safety Incidents quantify the number of accidents that have occurred over a period of time. This practice is essential for upholding a secure workplace and verifying that the company adheres to legal regulations.
Innovation metrics: Rate of New Product Introduction indicates how often new products are launched by the company. This metric directly impacts competitiveness, customer loyalty, and revenue growth.
Profitability metrics: EBITDA stands for earnings before interest, taxes, depreciation, and amortization. It is a high-level indication of operational profitability of a business enabling companies to conduct financial comparisons, assess cash flow, make informed strategic decisions, and fulfill various other financial and managerial functions.
Efficiency metrics: Throughput is the length of time taken for a product to pass through the manufacturing process from raw materials into finished goods. The intent of calculating throughput is to pinpoint and minimize the weakest points in the production process, enabling necessary adjustments to maximize output.
Metrics are key to the continued improvement and long-term success of a company. For additional perspectives on metrics, and for help to determine which metrics align with your goals and objectives, please reach out to a BerryDunn professional.