In small towns and rural communities, parks and recreation spaces are vital to quality of life. They’re where neighbors connect, children play, and local traditions thrive. Yet, developing a master plan for these spaces can feel overwhelming—especially with limited budgets and staff. The good news is that effective planning doesn’t have to be complicated or costly. With a right-sized approach, small communities can create practical, actionable master plans that reflect their unique needs and aspirations.
Learn from real-world success
Across the country, small communities are proving that right-sized planning works. The most successful efforts share common traits:
- A clear, shared vision.
- Strong community engagement.
- Practical, phased implementation.
These communities don’t try to do everything at once. Instead, they focus on what matters most, build momentum with early successes, and adapt as they go.
Let’s break it down:
1. Build a shared vision for your community, with your community
A compelling vision is the foundation of any master plan. This vision should capture the hopes and dreams of the community, not just the preferences of a few.
To build this vision:
- Learn about your community's demographics, existing facilities, and unique character.
- Engage residents, staff, and local leaders in open conversations.
- Host visioning workshops to gather ideas and priorities.
- Draft a vision statement and set strategic, measurable goals.
- Validate your vision with the community to ensure broad support.
2. Take stock: inventory and level of service
Understanding what you have is just as important as knowing what you want. Conduct a thorough inventory of parks, trails, and amenities, and analyze how well they serve the community.
Key steps include:
- Mapping all facilities and amenities.
- Assessing access and quality using level of service (LOS) analysis.
- Identifying underserved neighborhoods or groups.
- Visualizing gaps and opportunities for improvement.
3. Engage the community creatively
Community engagement is the heart of right-sized planning. Small communities may lack big budgets, but they have strong relationships and local knowledge.
Effective engagement strategies:
- Meet people where they are—at markets, festivals, or parks.
- Use pop-up booths and intercept surveys for informal feedback.
- Form advisory groups representing diverse interests.
- Leverage existing community events to reach more residents.
- Use digital tools like online surveys and interactive maps for broader input.
- A mixed-method approach ensures everyone has a voice, from youth to seniors.
4. Conduct a needs assessment
A thoughtful needs assessment combines data with lived experience. This process uncovers what’s working, what’s missing, and what could be improved.
Best practices:
- Collect quantitative data (surveys, usage stats, demographics).
- Gather qualitative insights (focus groups, interviews).
- Pay special attention to underserved groups.
- Compare current offerings with community desires to identify clear priorities.
5. Prioritize and implement your master plan strategically
Not every idea can be implemented at once. Prioritization ensures resources are used effectively and progress is visible.
How to prioritize:
- Focus on actionable, high-impact projects rather than long wish lists.
- Break large projects into manageable phases.
- Match available resources—funding, staff, partnerships—to your goals.
- Collaborate with local schools, nonprofits, and neighboring communities.
A helpful tool is the urgency-versus-feasibility matrix:
| Top priority |
High urgency, high feasibility (quick wins with big impact) |
| Strategic challenges |
High urgency, low feasibility (important but harder to implement) |
| Opportunistic projects |
Low urgency, high feasibility (easy to do, not urgent) |
| Low priority |
Low urgency, low feasibility (not urgent, hard to do) |
Here's an example of how an urgency/feasibility matrix may look:
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Right-sized planning empowers small communities to create parks and recreation master plans that are practical, inclusive, and achievable. By clarifying your purpose, building a shared vision, assessing needs, and prioritizing action, even the smallest community can create parks and recreation spaces that enrich lives for generations to come.
BerryDunn's consultants work with you to improve operations, drive innovation, identify improvements to services based on community need, and elevate your brand and image―all from the perspective of our team’s combined 100 years of hands-on experience. We provide practical park solutions, recreation expertise, and library consulting. Learn more about our team and services.