In 2025, our team completed projects in seven states and kicked off new work in 17 states, partnering with communities ranging from fewer than 12,000 residents to more than one million. These projects reflect the core of what our Parks, Recreation, and Libraries team does: helping agencies improve operations, drive innovation, identify improvements based on community need, and strengthen their brand and image.
From master plans to feasibility studies to strategic and operational assessments, our 2025 work offered a clear look at what agencies are prioritizing—and where the field is heading. Here are the key trends we saw, along with what they mean for your agency.
1. Sustainability is becoming a planning non‑negotiable
Across communities in Colorado, North Carolina, Nevada, and beyond, agencies are increasingly incorporating sustainability into capital, operational, and master planning decisions. This aligns with our team's master planning approach, which integrates infrastructure assessments, levels of service analysis, and long-term operational considerations to build more resilient systems.
What this means for agencies:
- Consider lifecycle cost analysis for both new facilities and renovations.
- Integrate sustainability and climate-resilience metrics into future master plans.
- Use feasibility studies to evaluate long-term operational implications of amenities.
2. Data-driven decision-making is accelerating
Communities are increasingly turning to data to support transparent decision-making and long-term planning. Many 2025 projects—including fee studies, strategic plans, and PROST plans—highlighted the importance of diagnostic data collection, analysis, and community needs assessment so agencies can make informed decisions grounded in facts and local context.
How this helps agencies:
- Centralize the data you already collect (registration, attendance, maintenance).
- Use data stories to better communicate funding needs to governing bodies.
- Apply GIS mapping tools to identify equity gaps or underserved areas.
3. Workforce resilience remains a top priority
Staffing challenges, burnout, and shifting workforce needs emerged repeatedly throughout 2025—both in projects and in conversations at conferences. Many communities sought organizational assessments or strategic plans specifically to address staffing constraints, workload distribution, and long-term talent development.
This trend aligns with our team’s emphasis on operational assessments and improving organizational effectiveness to help agencies create more sustainable internal systems and staff structures that support mission delivery.
What agencies can do:
- Revisit job descriptions to ensure they match current responsibilities.
- Use organizational assessments to evaluate staffing structure and workload.
- Invest in leadership development to build internal capacity.
4. Community expectations are rising—and evolving
Residents continue to voice strong expectations for transparency, access, and inclusivity in parks and recreation services. This aligns with our team’s strong emphasis on robust community engagement, which includes prioritizing needs, facilitating equitable input, and linking community feedback directly to planning recommendations.
How agencies can respond:
- Use engagement tools that reach a broad audience (mobile surveys, pop-up events).
- Share “what we heard” summaries to build trust and accountability.
- Ensure engagement findings directly inform budget and capital priorities.
5. “One size fits all” planning no longer works
In 2025, our team worked with communities ranging from small rural towns to large metropolitan regions. These widely different contexts confirm what our master planning methodology is built on: planning must be tailored to each community, grounded in local data, demographic realities, facility and system assessments, and achievable implementation strategies.
How this helps agencies:
- Use right-sized planning: mini master plans, targeted system reviews, or operational assessments.
- Align planning scope and budget with your community’s capacity.
- Use implementation tools like timelines, KPIs, and action plans to ensure follow-through.
As you plan for the rest of the year, these patterns can help you benchmark your agency’s current priorities, consider emerging needs, and identify where additional planning, assessment, or visioning may support your goals.
About BerryDunn
BerryDunn's parks, recreation, and libraries consultants work with you to improve operations, drive innovation, identify improvements to services based on community need, and elevate your brand and image―all from the perspective of our team’s combined 100 years of hands-on experience. We provide practical park solutions, recreation expertise, and library consulting. Learn more about our team and services.