This article is adapted from the podcast, Let's talk parks with BerryDunn. Listen to the full episode.
Chris Bass never imagined that a single career decision would lead him to where he is today. Nearly 17 years ago, he stepped into the world of parks and recreation in Columbus, Georgia, eager to make a difference in his community. He quickly realized the depth of the field—the impact parks have on families, the way well-planned recreational spaces can shape neighborhoods, and the importance of strong leadership in bringing it all together.
His journey took him to Douglasville (Georgia) Parks and Recreation, where a new challenge awaited. The department was preparing to pursue accreditation from the Commission for Accreditation of Parks and Recreation Agencies (CAPRA), a rigorous process that would validate its commitment to excellence. At first, Bass was overwhelmed. Accreditation wasn’t just a checklist—it was about meeting nationally recognized standards, proving the department’s value, and ensuring sustainable success. But instead of shying away, he leaned in. He built a team, rallied support, and worked tirelessly to strengthen the department.
That dedication paid off. As the years passed, Bass became a respected leader in the field. His expertise and relentless commitment to quality earned him a new role—as chair of CAPRA. Recently, he sat down with BerryDunn’s Lakita Frazier on the Let’s Talk Parks podcast to discuss his perspective on CAPRA accreditation and lessons he’s learned along the way.
Why CAPRA accreditation matters to parks and recreation agencies
Bass describes CAPRA accreditation as a “stamp of approval,” but it is much more than that. It is the foundation of a well-run parks and recreation department, offering proof that an agency is operating at the highest standards. In a competitive municipal environment where funding is tight and priorities shift, accreditation gives departments the credibility they need to advocate for resources and drive innovation.
But accreditation is not just about securing funds. It strengthens the trust between parks departments and the communities they serve. It ensures consistency in operations, improves long-term planning, and helps agencies build a resilient workforce that can navigate future challenges.
Overcoming hurdles to CAPRA accreditation
Bass knows the path to accreditation can seem daunting. Many departments hesitate, fearing they will not meet the required benchmarks or that sustaining accreditation over time will be too difficult. But take a different view. Bass urges agencies to start the journey, no matter how uncertain they feel. The key, he says, is to recognize the strengths within the team. Every department has passionate staff members who bring knowledge and expertise. By working together, agencies can not only achieve accreditation but also build a stronger, more effective workforce.
The role of consultants in the CAPRA accreditation process
Throughout his career, Bass has seen how consultants can play a valuable role in accreditation efforts. He recalls the business plan that BerryDunn helped develop for a new recreation center and the strategic planning that continues today. He believes consultants should align their work with CAPRA standards, ensuring their plans genuinely support accreditation goals. However, he offers a word of caution—departments should take ownership of their narratives. Accreditation is about telling their story, showcasing their unique contributions, and demonstrating their commitment to excellence. That cannot be outsourced.
Advice for future leaders
Finally, Bass has some useful advice for professionals looking to grow in the parks and recreation field. He encourages them to step beyond their comfort zones, explore different roles within the industry, and connect with diverse professionals who can broaden their perspectives. Growth, he says, comes from challenging oneself, embracing new experiences, and staying open to learning.
BerryDunn's Parks, Recreation, and Libraries team works with clients across the country to improve operations, drive innovation, identify improvements to services based on community need, and elevate your brand and image―all from the perspective of our team’s combined 100 years of hands-on experience. Contact us to learn more about our team and services.