In an era defined by rapid technological advancement and constant innovation, one truth remains unchanged: the success of any organization depends on its people. Employee engagement is not a nice-to-have—it’s a strategic imperative. BerryDunn’s Valuable Organizational Insights on Culture and Engagement (VOICE) assessment provides leaders with a research-backed, actionable framework for understanding and improving engagement. Unlike traditional surveys, VOICE translates insights into impact quickly, equipping organizations with tailored recommendations and tools that drive meaningful change within weeks.
What sets the VOICE apart from similar assessments is its ability to quickly move clients from insight to impact. The depth and practicality of the VOICE’s insights are designed to be immediately useful, enabling BerryDunn teams to offer tailored recommendations and tools that drive real change just a few weeks after the survey closes. The results are also presented in a way that empowers individual leaders to identify their own opportunities and take meaningful steps to strengthen engagement within their teams.
Understanding employee engagement
Decades of research have established employee engagement as a robust predictor of both personal and organizational outcomes. Engaged employees tend to exhibit higher job performance, greater well-being, and lower turnover rates (Neuber, Englitz, Schulte, Forthmann, & Holling, 2022; Saks, 2019). A recent study highlighted that engagement has a stronger effect on these outcomes in the public sector compared to the private sector (Borst, Kruyen, Lako, & de Vries, 2019).
BerryDunn defines engaged employees as those who feel a deep connection to their organization, consistently strive to contribute to its success, and are willing to go beyond their regular job responsibilities to achieve excellence. The VOICE assessment measures three critical dimensions of engagement: organizational commitment, emotional engagement, and behavioral engagement. For instance, statements like "I would recommend this organization to others as a good place to work" gauge organizational commitment, "I feel inspired to do my best work every day" assesses emotional engagement, and behavioral engagement is captured through items like "I go above and beyond what is expected of me every day." This conceptualization provides leaders with a holistic understanding of how employees connect with their work and their organization.
Organizational and work factors influencing engagement
The VOICE assessment includes 35 items that evaluate various organizational and work-related factors that influence employee engagement. These items are designed to be:
- Actionable. Leaders should be able to think of actions they can take to improve their employees’ scores on every item without expert advice.
- Reliable and accurate. All items are easy for respondents to rate consistently.
- Comprehensive. The items reflect a broad range of factors that have been found to influence engagement in empirical peer-reviewed research.
- Aligned with BerryDunn’s Organization Development (OD) services. BerryDunn consultants have recommendations and interventions that are proven to help you improve your employees’ engagement.
Identifying the key drivers of engagement
While many organizations focus on addressing the lowest-scoring survey items, BerryDunn's approach identifies the "key drivers" of employee engagement. These are the organizational and work factors that have the lowest scores and are most strongly correlated with overall engagement levels. By creating a composite score that includes both the strength of the correlation with engagement and the average score of each item, BerryDunn pinpoints the top key drivers. This method ensures that the recommendations BerryDunn makes based on the assessment results are both impactful and actionable.
In addition to quantitative analysis, the VOICE assessment gathers qualitative feedback through open-ended questions. This qualitative data provides essential context, which often reveals the underlying reasons for the numerical scores and offers deeper insights into employee experiences and perceptions.
Standard survey process and deliverables
BerryDunn will work with you to develop a timeline that meets your needs for the following four steps in the VOICE assessment process. With no modifications to the VOICE assessment, our consultants can deliver your VOICE report in less than a month from survey administration.
Initial consultation
BerryDunn will work closely with you to help you and your team gain a thorough understanding of the survey process and establish a timeline for survey administration and reporting. The assessment can be tailored to meet your specific needs by adding items that align with your other strategic objectives.
Survey administration
BerryDunn supports the survey distribution and response collection process, using proven techniques to achieve high response rates. A carefully planned timeline ensures maximum participation from employees.
Data analysis and interpretation
Using advanced statistical methods, BerryDunn identifies the key drivers of engagement by integrating both correlation strength and item scores to create a composite score. Open-ended responses are analyzed to add depth and context, providing a richer understanding of the quantitative data.
Reporting and action planning
The VOICE report includes a detailed analysis of key drivers and themes, as well as immediate actions that your leaders can take to improve their employees’ engagement. We also include tailored recommendations for employees at all levels to enhance their own engagement. This unique approach ensures that you gain immediate value, setting BerryDunn apart from others who often focus on selling additional services rather than delivering actionable insights from the outset. For those seeking further support, we offer an action planning workshop to collaboratively develop strategies that align with your organization’s goals.
Start your organization’s engagement journey
Improving engagement starts with understanding what matters most to your employees. The VOICE assessment provides leaders with clear insights and practical steps to strengthen commitment, performance, and culture. With results that lead directly to action, the VOICE helps organizations identify priorities and create an environment where people can do their best work.
References
Borst, R. T., Kruyen, P. M., Lako, C. J., & de Vries, M. S. (2019). The Attitudinal, Behavioral, and Performance Outcomes of Work Engagement: A Comparative Meta-Analysis Across the Public, Semipublic, and Private Sector. Review of Public Personnel Administration, 40(4), 613-640.
Neuber, L., Englitz, C., Schulte, N., Forthmann, B., & Holling, H. (2022). How work engagement relates to performance and absenteeism: a meta-analysis. European Journal of Work and Organizational Psychology, 31(2), 292-315.
Saks, A. M. (2019). Antecedents and consequences of employee engagement revisited. Journal of Organizational Effectiveness: People and Performance, 6(1), 19-38.