Behind the Slides: The Strategy, Staffing, and Community Impact of Water World

In this episode of “Let’s Talk Parks,” Ryan Hegreness and Becky Dunlap sit down with Hyland Hills Park & Recreation District (HHPRD) Deputy Director of Enterprise Services Bob Owens and Community Relations and Communications Manager Kellie Flowers to explore Colorado’s largest water park, Water World. You’ll hear insights on marketing and operational strategies focusing on guest experience and retention, including Bob’s observations over his 42-year career at Water World.

Whether you're a seasoned aquatics professional or simply interested in a behind-the-scenes look at this complex (and sometimes unpredictable) industry, this episode offers practical advice on guest and employee retention, revenue strategies, and the importance of an Emergency Action Plan (EAP).

Highlights:  

• Bob shares the importance of leadership development and investing in his team  

• Kellie discusses year-round marketing strategies for the park, which is open from Memorial Day to Labor Day 

• Bob talks about how Water World integrates other HHPRD programs and local law enforcement into their EAP to keep guests and staff safe 

Resources mentioned: 

• For more information about Water World, visit WaterworldColorado.com 
• To learn more about HHPRD’s other programs and services, visit HylandHills.gov 
• To learn more about BerryDunn’s Parks, Recreation, and Libraries team, visit berrydunn.com/parks-libraries 

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